NEW WORK // Procrastibaking
The New York Times
October 23, 2018
Procrastibaking - Conceptual photo illustration for The New York Times
Had the pleasure of conceptualizing and creating the cover for The New York Times Food earlier this year!
"All procrastibakers do not bake alike. ¶ Procrastibaking — the practice of baking something completely unnecessary, with the intention of avoiding real work — is a surprisingly common habit that has only recently acquired a name. Medical students, romance writers, freelance web designers: Almost anyone who works at home and has a cookie sheet in the cupboard can try it.” Article by JULIA MOSKIN